ABSOLUT FASHION

ABSOLUT has along-standing collaborative tradition that’s seen them work with some of the world’s top artists, musicians, filmmakers and fashion designers. This campaign takes that collaborative spirit to a new level and puts ABSOLUT at the center of the creative process.

The ABSOLUT Fashion campaign centered around three Kiwi fashion designers and their ABSOLUT cocktails. When people Purchased any of the cocktails and they’d go in the draw to win for an all expenses paid trip for two to Milan.

By combining the iconic ABSOLUT bottle shape with a fashion mannequin form we’ve created an instantly recognisable and memorable piece of advertising that heroes the product and stays true to ABSOLUT brand identity.