TRUSTED PROTECTION
Protecting the eyes that protect us.
Sponsorship, TV, Content, Digital
Challenge:
OPSM wanted people to rethink the protection their current sunglasses were giving them and consider OPSM as the experts on protection, style and vision, all while showing off their current summer range.
Solution:
We decided that just stating the proof points wasn'tenough to really engage people's attention. So we took the idea of protection and amplified it. Sponsoring both the Australian Professional LifeguardAssociation and Surf Life saving New Zealand gave us the platform we needed to show the protection that OPSM offers and the range of different sunglasses available.
APOLA Lifeguards are some of the most highly trained and experienced Lifeguards in the world. They protect people in and out of the surf on some of Australia's toughest beaches. It was an awesome privilege to see them in action and get their input on why eyes and eye protection are so important.
