Hi, I’m Iain.

I'm a multidisciplinary Creative Director with a passion for helping brands and agencies deliver insight-driven, groundbreaking work across digital platforms.

For the past decade I've worked with top brands and creators across APAC to deliver award-winning, effective and revenue shifting campaigns, projects and products.

I cut my teeth in the creative departments of the advertising industry, working as a copywriter and creative at two of the world’s top agencies, TBWA and Saatchi & Saatchi.

Working on brands like Adidas, VISA, ABSOLUT, Toyota, and OPSM, I found my home in the spaces outside traditional advertising - Using insights, culture and technology to build experiences that focus on the audience first.

I now work as a Creative Director at Google where I help shape products, platforms and campaigns for Google’s engineering and marketing teams, and provide creative and brand strategy for our high value commercial partners and advertisers.